Inbound Marketing

This course in Inbound Marketing teaches you how to use pull marketing techniques and attract and retain your customers towards more engagement and increased sales through different organic and inbound processes

 

Inbound Marketing

What is inbound marketing?
Why inbound marketing
Fundamentals of inbound marketing
The Inbound Methodology: attract, convert, close, delight
Audience persona
Getting the right people to your site
Website optimization for search engines
Best practices
Ingredients of successfully optimized website
Content with purpose
Importance of content for inbound
Importance of blogging for inbound
Traits of great blogs
Importance of social media in inbound
How to use social media effectively for inbound
Social media strategy for inbound
Analysis for a successful inbound strategy

 

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