Mobile ad spend globally has jumped by 105% in 2013 and is predicted to increase by 75% this year for a total of $31.5 billion.
Everyday Indian mobile market is evolving and the greatest example is the sale of smartphones. With the increase in the sales of smart phones the mobile internet advertising has seen a significant growth, particularly from tier II and tier III cities. The sale of smartphone is about to touch 80.57 million in India. According to a report by Internet and Mobile Association of India (IAMAI) and IMRB, India is expected to have close to 220 million mobile Internet users by 2014, and more and more people are accessing the web through mobile devices.
With the increasing penetration of internet and smart phones India, the mobile ad impressions are also growing 260 per cent year-on-year. It has increased the reach of advertisers in the areas or locations which were difficult to reach.
As per a recent study, the target audience for mobile advertising is young, comprising of 60 percent in the age group of 18-24, and 82 percent male.
Mobile marketing is the future and going to be an integral part of the marketing strategy. The mobile marketing has the capability to deliver the right message, marketing campaigns directly to target audience's pockets.
At Ethical SEO, we can help you create mobile apps, PPC, messages and deliver relevant content to target audience as part of a customer journey.
Our team is helping advertisers/marketers to reach customers in areas with frequent power cuts like in the tier-three cities and rural areas. Power cuts affect television audiences, but mobile powers on!
Pay per Click
Mobile marketing has become more than just number game and Marketers are facing challenges to target current and potential customers to generate sales for the organizations through this channel. Our results-driven campaign strategies for mobiles have the capability to create desired outcomes with measurable results and ROI.
Depending upon your functionality you require, we can effectively design native and hybrid apps for you. Hybrid is the effective mix of both the world – combination of native and mobile internet approach and can be implemented on both a device and a web server.
App Store Optimization
There are millions of app available and if you want to drive downloads, you have to stand out from the crowd and we can help you in achieving that. Our team of experts your app store page and competitors and assess the factors which can influence buyers and improve downloads.
Mobile search engine optimization (SEO)
As large number of customers access internet on mobile phones through search, ranking of website over mobile search result becomes incredibly important. To ensure that you appear on the first page our team strategies to give you that edge over your competitors.
Generally, businesses make assumptions with technology, or mobile in general that “one size fits all” and that the same marketing strategy can be used in any sector successfully. At Ethical SEO, we understand that every customers has different needs and hence, and so for every offering loyalty strategy must be different.
Let us help you get your business online and grow it with passion
Our team of professionals is going to make sure that your business is targeting the right people and in the right way, let your mobile marketing campaign be handled by professionals. Reduce sales cycle time from months to days.