SEO or Search Engine Optimization

This course teaches you SEO- both on page and off page optimization techniques including link building and content SEO using Google Keywords Planner, Screaming Frog, SEO Moz, Google Webmasters Tool, Google Trends, Google Suggest, Long Tail Pro

Basics of SEO

The meaning and utility of SEO
Introduction to SERP
Understanding different types of Search Engines and their scope
Grasping the basics of how search engines work
Major functions of a search engine
What is Traffic
Different Types of Traffic
Evaluating the target niche

On Page Optimization

Different Type of Keywords
Planning keywords for home page, Blog and other pages
Keyword planning, research, Optimization mix & density
Keyword Stuffing vs Keyword Placement
Keyword Research using Google Instant, Ubersuggest, and Google Keyword Planner Tool
Internal Linking
Creating Meta, Title, Header Tags etc. for SEO
Website Verification and Google Webmaster tool
Sitemap creation and submission in website & webmasters tool
Rich snippets and Data markup using Google Webmaster Tool
Use of FTP
Website Speed Optimization
Optimizing the website for Crawling & Indexing
Anchor Text
URL Code & URL Optimization
Alt Tags for Images
Content Guidelines for different pages

Off Page Optimization

What is Page Rank and how to increase the Page Rank?
What is domain Age?
What is Domain Authority and how to increase the Domain Authority?
What is Page Authority and how to increase the Page Authority?
What is Spam Score and how to avoid spam?
What are back links?
Types of backlinks
Link building and their importance
Link opportunity prospecting & creating link baits

Local SEO

Google Businesses & Maps
Google places optimization
Classified submissions
Using H card
Citations
NAP (Name Address Place)

Google Algorithms and updates: Optimization and Recovery

What is Humming bird Algorithm?
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMO Update?
How to recover your site from Panda, Penguin and EMO?
How to optimize your site for Google Hummingbird Algorithm?

SEO Tools (Free and Paid)

Google Keyword Planner Tool
Google Instant
Uber suggest
Google Webmasters Tool
Screaming Frog
Long Tail Pro
SEO Moz

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