Social Media Marketing

This course teaches you how to do Social media marketing on major social media channels such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Youtube using organic post, stories, engagement along with paid advertising and listening tool

Facebook Marketing

Facebook Introduction
Facebook Glossary
Differences between personal and business page
Facebook Trends & case studies
Successful Marketing
Understanding Edge rank algorithm
Using pictures effectively
Use Facebook to build links
Facebook business strategies
Facebook Communities
Facebook Advertising
Facebook Insights
Power editor tool
Payment Module
Conversion Tracking of Facebook
How to increase traffic
What Works & Case studies

Twitter

Introduction twitter
Establishing a brand
Twitter Glossary
How to tweet
Twitter list
Twitter marketing strategy
Promotion of twitter accounts
How to search twitter for keywords relevant to your business
Twitter to listen & measure
twitter advertising
Hashtags and trends
Tools for twitter marketing
Case studies

LinkedIn

LinkedIn Introduction
Company profile Vs. Individual profile
LinkedIn advertising & practices
LinkedIn Marketing Strategy
Growing and managing your contacts in your LinkedIn network
Company Profile Creation
Establishing a Corporate Presence
Groups on LinkedIn
Increasing Visibility

Pinterest

What is Pinterest?
Pushing out content
Pinterest for business
Board creation
How to Pin
Widgets for Pinterest

Videos

What is video marketing?
Benefits of video marketing
Best practice for creating videos
YouTube for business
YouTube channel
YouTube Video Editor
YouTube marketing
Traditional & True view ads
Video ADgroups
Targeting & video strategy

 

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