Digital Marketing Overview

This course on Digital Marketing Overview teaches you the basic principles of Digital marketing while explaining the major Digital Marketing channels with selected examples

History of marketing

Internet & www
Evolution of web browser
Dotcom Bubble
Six degrees of separation

What is marketing?

Definition of marketing
Need, want & demand
4P’s of marketing

Digital marketing

What is digital marketing
Digital marketing landscape
Traditional Vs. digital marketing
Inbound & outbound marketing

Digital marketing process

Visibility & Its dimension
Lead generation
Retention strategy
Performance evaluation

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