This course in Lead generation teaches how to create Landing pages & Micro sites to generate good quality & targeted leads. It also teaches you how to do A/B Testing through different versions of the same landing page.
Basics of Lead Generation & Sales funnel
Understanding Lead Generation for Business Importance of Lead Generation Understanding Lead nurturing and Lead Funnel How to carry out Lead nurturing Converting Leads into Sales Understanding Lead Funnel Steps in Lead nurturing
Understanding Landing Pages Landing Page versus Websites Best Practices to create a Landing Page Understanding Thank you Page Best Practices to create a Thank-you page How ROI is calculated through Landing Page
A/B Testing and Hands-on Experience
Understanding A/B Testing and using it Selecting Landing Pages after A/B Testing Create a LIVE landing page and Thank you Page Assignment- Landing Page & Thank you Page